{"id":4,"date":"2025-11-12T17:23:10","date_gmt":"2025-11-12T17:23:10","guid":{"rendered":"https:\/\/forgedaily.growthrowstory.com\/?p=4"},"modified":"2025-11-12T17:23:10","modified_gmt":"2025-11-12T17:23:10","slug":"ung-dung-giao-do-an-don-bay-cong-nghe-dinh-hinh-lai-xu-huong-tieu-dung-viet","status":"publish","type":"post","link":"https:\/\/forgedaily.growthrowstory.com\/?p=4","title":{"rendered":"\u1ee8ng d\u1ee5ng giao \u0111\u1ed3 \u0103n: \u0110\u00f2n b\u1ea9y c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh h\u00ecnh l\u1ea1i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn (food delivery) t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n “b\u00f9ng n\u1ed5” \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a s\u1ef1 tinh ch\u1ec9nh v\u00e0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/strong>. T\u1eeb m\u1ed9t d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch, c\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong th\u00f3i quen ti\u00eau d\u00f9ng s\u1ed1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c startup c\u00f4ng ngh\u1ec7.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a “N\u1ec1n kinh t\u1ebf ti\u1ec7n l\u1ee3i”<\/h2>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng food delivery, v\u1edbi doanh thu \u01b0\u1edbc t\u00ednh g\u1ea7n 3 t\u1ef7 USD v\u00e0o n\u0103m 2025, kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1 m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc trong h\u00e0nh vi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb (18-24 tu\u1ed5i), \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9, s\u1ef1 \u0111a d\u1ea1ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/strong>.<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa nh\u00e0 h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng. Ch\u00fang l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p, s\u1eed d\u1ee5ng Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI)<\/strong> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi kh\u00e2u: t\u1eeb g\u1ee3i \u00fd m\u00f3n \u0103n d\u1ef1a tr\u00ean l\u1ecbch s\u1eed \u0111\u1eb7t h\u00e0ng, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u theo gi\u1edd cao \u0111i\u1ec3m, \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn \u0111\u01b0\u1eddng cho t\u00e0i x\u1ebf.<\/p>\n

\"M\u1ed9t<\/p>\n

Cu\u1ed9c chi\u1ebfn th\u1ecb ph\u1ea7n v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng food delivery Vi\u1ec7t Nam hi\u1ec7n \u0111ang l\u00e0 cu\u1ed9c \u0111ua song m\u00e3 gi\u1eefa hai \u00f4ng l\u1edbn: GrabFood v\u00e0 ShopeeFood, chi\u1ebfm h\u01a1n 90% th\u1ecb ph\u1ea7n. Tuy nhi\u00ean, s\u1ef1 c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf gi\u00e1 c\u1ea3 hay m\u00e3 gi\u1ea3m gi\u00e1. C\u00e1c n\u1ec1n t\u1ea3ng \u0111ang t\u00ecm c\u00e1ch t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n\n\n\n\n
\u1ee8ng d\u1ee5ng<\/th>\nChi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ch\u00ednh<\/th>\n\u0110i\u1ec3m m\u1ea1nh v\u1ec1 c\u00f4ng ngh\u1ec7<\/th>\nXu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n<\/th>\n<\/tr>\n<\/thead>\n
GrabFood<\/strong><\/td>\nH\u1ec7 sinh th\u00e1i \u0111a d\u1ecbch v\u1ee5 (si\u00eau \u1ee9ng d\u1ee5ng)<\/td>\nT\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn \u0111\u01b0\u1eddng, AI d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u<\/td>\nT\u00edch h\u1ee3p s\u00e2u h\u01a1n v\u00e0o d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, b\u00e1n l\u1ebb<\/td>\n<\/tr>\n
ShopeeFood<\/strong><\/td>\nT\u00edch h\u1ee3p v\u1edbi s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\nH\u1ec7 th\u1ed1ng voucher v\u00e0 khuy\u1ebfn m\u00e3i ph\u1ee9c t\u1ea1p<\/td>\n\u0110\u1ea9y m\u1ea1nh livestream, k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed v\u00e0 \u1ea9m th\u1ef1c<\/td>\n<\/tr>\n
BeFood<\/strong><\/td>\nT\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u00e0i x\u1ebf<\/td>\nGiao di\u1ec7n th\u00e2n thi\u1ec7n, t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/td>\nM\u1edf r\u1ed9ng ra c\u00e1c t\u1ec9nh th\u00e0nh m\u1edbi, t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 ph\u1ee7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u01b0 livestream b\u00e1n h\u00e0ng<\/strong> (ShopeeFood) hay kh\u00e1m ph\u00e1 \u1ea9m th\u1ef1c k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed<\/strong> (GrabFood) cho th\u1ea5y c\u00e1c \u1ee9ng d\u1ee5ng \u0111ang chuy\u1ec3n m\u00ecnh th\u00e0nh nh\u1eefng n\u1ec1n t\u1ea3ng “Food-tainment”<\/strong> (\u1ea8m th\u1ef1c – Gi\u1ea3i tr\u00ed). \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c startup nh\u1ecf h\u01a1n t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 giao h\u00e0ng b\u1eb1ng drone (m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i) trong t\u01b0\u01a1ng lai.<\/p>\n

Th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i cho startup<\/h2>\n

M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi c\u00e1c “k\u1ef3 l\u00e2n”, c\u01a1 h\u1ed9i v\u1eabn c\u00f2n cho c\u00e1c startup. C\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 chi ph\u00ed hoa h\u1ed3ng cao<\/strong> cho nh\u00e0 h\u00e0ng, t\u00ednh b\u1ec1n v\u1eefng<\/strong> c\u1ee7a m\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean khuy\u1ebfn m\u00e3i, v\u00e0 qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng<\/strong> \u0111\u1ed3 \u0103n trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n v\u1eabn l\u00e0 nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n

C\u00e1c startup c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o:<\/p>\n

    \n
  1. C\u00f4ng ngh\u1ec7 b\u1ebfp \u1ea3o (Cloud Kitchen):<\/strong> T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed m\u1eb7t b\u1eb1ng v\u00e0 v\u1eadn h\u00e0nh, ch\u1ec9 ph\u1ee5c v\u1ee5 giao h\u00e0ng.<\/li>\n
  2. Gi\u1ea3i ph\u00e1p B2B:<\/strong> Cung c\u1ea5p c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, t\u1ed3n kho, v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho c\u00e1c nh\u00e0 h\u00e0ng nh\u1ecf v\u00e0 v\u1eeba.<\/li>\n
  3. Giao h\u00e0ng chuy\u00ean bi\u1ec7t:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1eb7c th\u00f9 (v\u00ed d\u1ee5: \u0111\u1ed3 \u0103n healthy, \u0111\u1ed3 \u0103n cao c\u1ea5p) y\u00eau c\u1ea7u quy tr\u00ecnh b\u1ea3o qu\u1ea3n v\u00e0 giao nh\u1eadn kh\u1eaft khe h\u01a1n.<\/li>\n<\/ol>\n

    \"Bi\u1ec3u<\/p>\n

    T\u00f3m l\u1ea1i, \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ti\u1ec7n \u00edch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u00f2ng th\u00ed nghi\u1ec7m c\u00f4ng ngh\u1ec7<\/strong> kh\u1ed5ng l\u1ed3, n\u01a1i c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng ngh\u1ec7 v\u00e0 kh\u1edfi nghi\u1ec7p, \u0111\u00e2y l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kh\u00f4ng th\u1ec3 b\u1ecf qua, n\u01a1i t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh \u1ea9m th\u1ef1c.<\/p>","protected":false},"excerpt":{"rendered":"

    Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn (food delivery) t\u1ea1i<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":0,"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forgedaily.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}